My name is Shannon Alexis and I'm the Founder & Designer here at Inkredibly Punny in Buffalo, NY. I started this apparel brand because I was trying to find a cool Buffalo football shirt to wear to the season opener. Everything I found online was boring and kinda ugly.

I went through pages and pages of search results and it was the same stuff over and over: Old graphics, nothing cute, nothing bold, and 20 different shops all selling basically the same shirt.

I wanted something cute and modern, and it just wasn't happening. The more I looked, I realized it wasn't just Buffalo apparel: Everything out there looked and felt the same.

I'm a female bodybuilder, so I was already living in the gym; I'm super into sports, and I obviously love Buffalo, so creating this company just clicked one day. If I couldn't find something I actually wanted to wear, I'd just make it myself.

Anyone who knows me knows I'm a little bold, a little flashy, and subtle has never been my thing, so I wanted a shirt that felt like me, and not something that looked like it was designed 50 years ago.

What pushed me over the edge was how lazy everything felt. Same repetitive copy & paste designs, same worn-out ideas, and a lot of low-quality shirts that were thin, see-through, and pretty disappointing. It didn't feel like anyone was putting real effort into designing these shirts, and I knew it could be done better.

So I took my previous graphic design hobby and started designing for real. I take my time with every piece. There's a full process behind it: Adjusting colors, sharpening details, making sure everything actually looks the way it's supposed to. I like bold colors, bigger graphics, and stuff that stands out, and I wanted to create shirts other people would get excited to wear too.

At the end of the day, I want you to put one of our shirts on and feel good in it: Confident, comfortable, and maybe even get a compliment or two. Ideally, someone sees your shirt and goes, "okay yeah… that's definitely you." That's the whole goal!

And seriously, if you're here supporting us, it actually means a lot. This is a small business, and every order genuinely counts. So thank you for being here and being a part of it!

--Shannon Alexis, Founder & Designer